Friday, 22 February 2008

Web Design For Florists & Flower Arrangers


The beauty of floral arrangements is their very transience... they are glorious to look at, often smell fabulous and make the heart soar, but they don't last long. What's more, every floral arrangement is unique, created with a combination of flowers chosen especially for a special event or just to complement a room.

If you are a florist, how can you capture this fleeting beauty to be able to showcase your talents to potential new customers?

The obvious answer is with photography, but having to print out large numbers of photos to send to clients is expensive and time consuming. With the advent of the digital camera, there is a far better way... display them on your website.

What about this display... looks good enough to eat doesn't it!

A brochure website is ideal for a small business such as a Florist. An online presence gives credibility to any small business, and a photo-rich site with a gallery of photos is a cost-effective way to display sample floral designs. Photos can be easily added to a gallery, so there are always new creations for visitors to enjoy.

So, where do you start?

Find yourself a specialist web designer. If you are a florist you have all the artistic flair to create fabulous floral arrangements, but the likelihood that you also have the skills needed to really show off those talents on the web are unlikely. People pay you to create floral designs for their special day because they recognise that they cannot arrange flowers like a professional flower arranger! The same applies to the creation of a website design.. leave it to the experts, who will create something special.

Starting with 6 pages for a florist website is a great beginning. Any fewer and you are unlikely to ever get found in the search engines, but this number gives you the chance to display your wares attractively! You will always be able to add more pages as your business flourishes.

Here are some suggestions for pages you might consider choosing for your site, depending on the services you offer:
  • Home
  • About Us
  • Wedding Flowers
  • Seasonal Displays
  • Party & Events Flowers
  • Corporate Flower Arrangements
  • Business Floral Arrangements
  • Home flower Arrangements
  • Biography
  • Testimonials
  • Contact Page
  • Gallery
  • Links
See an example of a picture-rich small-business florist website.

FlowersbyLizz.co.uk was designed in Chads Web Studio in Stamford, Lincolnshire.

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