A Real Tribute
Morningside Management specialise in the management of tribute bands and tribute artists. At present they have 12 high-quality tribute acts on their books including tributes to Jimi Hendrix, Neil Diamond, Evis, The Police, Blondie and Bob Marley. In May 2008 they decided that it was time to showcase the talents of their tribute acts on the web.
Steve Barker, the founder of Morningside Management, had a very clear vision of what he wanted his website to achieve and gave a very specific brief for what is should look like. At Chad's Web Studio we were delighted to translate his ideas into a functioning web design.
Steve specifically requested that the Morningside logo should brand every page and remain static so that even on a page which scrolled, this branding would not be lost. He also wanted the design to be reminiscent of his existing letterhead, using the same colours and a parchment-style backgound to each page. He described to us his vision of the design with a header filling the full width of the screen, a central "page" with grey bands to either side.
On the home page, Steve wanted only a brief amount of text, yet he also wanted to display the publicity posters for all 12 tribute artists on Morningside Management's books. To achieve this we created a fade image show, with a clickable link on each individual image taking visitors to further details on each artist.
Steve was also keen to have visitors to his site directed through a page listing every one of the artists he manages, feeling that someone looking for a Neil Diamond Tribute act, might also be tempted by a Jimi Hendrix Tribute if they saw the details for this act too. The website therefore has a drop-down menu of all the artists represented and on choosing an act from this list, the visitor is taken to that artist's section of a general tribute artists' page. Each tribute band has its own section on the page with a picture and very brief details. From here it is just one further click to a dedicate page on the chosen artist offering further details.
Each artist's page contains a publicity shot, a write-up on their show and testimonials, together with a YouTube video embedded in the page. Steve had asked for a simple link to YouTube, but was impressed by our suggestion that the videos should be embedded in his website. This means visitors are not taken out of his website to view the video and more importantly, they don't get distracted by all the others offered on You Tube!
At Morningside Management the team were sufficiently impressed with our design to recommend us to two of the tribute acts they manage. John Hylton is the force behind two tribute acts: the Real Diamond is the only Neil Diamond Tribute act preforming in UK Theatres and Homeward Bound is a tribute to Simon & Garfunkel. At Chads Web Studio, we redesigned John's website to give a flavour of his shows and to help improve his ranking with the search engines.
For other examples of music websites created in the Chads Web Studio, please visit our music websites portfolio.
